Small, Medium-sized Enterprises/SME have become a new focus for Indonesia’s TV stations program. This sector is not only seen as a potential audience market but also as a catalyst to improve the country’s business and economic life. What is the story behind these programs? How far does TV rating and share influence the management’s decision to produce such program in the first place? Have SME TV programs created more job employment? To address those queries, Swisscontact initiated a workshop on SME TV Programs between Ratings, Sponsors & its Social Roles, at Ambhara Hotel on 18 of December 2008. The workshop invited 4 keynote speakers: Helmi Azahari (Producer of ’Kisi-Kisi’ Program in INDOSIAR), Ichwan Murni (Corporate & Govt. Relation Supervisor of TRANS TV), Budi Darmawan (Senior Manager Public Relation of SCTV); and Andini Wijendaru (Executive Public Relation of AGB Nielsen Media Research); moderated by Rita Maria from JRI Research. This event was attended by TV broadcasters, entrepreneurs, ad-agencies, and SME- focused advertisers.
Swisscontact, together with the Economic Development and Financing Facility (EDFF) have launched a new program, called Peningkatan Ekonomi Kakao Aceh (PEKA). Addressing the development of the cocoa sub-sector in the Aceh province, this program will reach out into five selected districts and 12.500 cocoa farmers throughout the province.
Prior to the program’s implementation, the MoU between […]
H.E. Mr. Heinz Edmund Walker, the new Swiss Ambassador, and Mr. Joerg Schneider representative of SECO (State Secretariat for Economic Affairs) visited Swisscontact on February 9th 2010. The Regional Director for SE Asia, Mr. Peter Bissegger gave a briefing on Swisscontact activities and achievements.
Five years after the tsunami, SPAN comes to an end in December 2009. At the occasion of the project phase-out, Swisscontact invited the Government and development partners to a seminar on ‘Business Recovery in Aceh’ that took place in Jakarta on the 17th of November 2009. The purpose of the event was to share results […]